Cause Marketing without the cause

So what happens when you remove the cause from cause marketing - you get a really emotional new way to say buy our crap. Sure there's the few seconds of Susan G and what I assume is Habitat - although I really didn't see any logos. There's the Jackson 5, from back before they were all scary crazy. That's a plus.

It just seems wrong - when you cut away the images, and they are great images, and the music, all your left with is 30 seconds of State Farm saying - we support "stuff", give us your money.